PLS events
Pharmaceutical Licence consultation
Date: 9 February 2012 between 10.30 and 12.30 (followed by a sandwich lunch)
Venue: British Dental Association, 64 Wimpole Street, London W1G 8YS
In conjunction with the Copyright Licensing Agency (CLA) we are arranging a consultation with publishers concerning the updating of the CLA Pharmaceutical Licence, planned for launch in June 2012.
If you would like to attend or for more information, please email Sharon Robinson at s.robinson@pls.org.uk
If you are unable to attend in person we can arrange for you to take part via a teleconference.
External events
Digital Publishers Forum: Measuring the Reader
Date: 15 February 2012, 4pm to 6pm followed by drinks reception
Venue: Malet Place Eng 1.02 Lecture Theatre, UCL, Gower Street, London WC1
Organisers: Publishers Association, Centre for Publishing at University College London and EDItEUR.
Speakers include: Martha Sedgwick, Senior Manager Online Products, Sage Publications, Stephen Morgan, Managing Director of web company Squiz UK and Dr Angela Conyers, Research Fellow at Evidence Base at Birmingham City University.
One of the great benefits of digital delivery is the ability to seriously monitor and evaluate how readers are interacting with products and systems, from a deep-level look at actions taken on screen to cumulative analysis of patterns and extent of use. This kind of feedback can be used to improve product delivery, enhance take-up and sales and inform development of new products.
There is a whole new industry underlying what has become known as web analysis, and user evaluations and analysis have become common across the sector. This forum will look at several case studies of how user metrics are being used, and what they mean for service improvement and product development.
Find out more and book your place on the UCL website